Business Plan
Webhalla (DBA RuneFlow) • A Division of Webhalla • Pre‑Seed Ask: $250,000 SAFE
1) Problem
SMBs and creators lose time to repetitive tasks. Powerful AI automation exists, but typical deployment is complex, costly, and slow. DIY scripts and fragmented tools result in brittle systems and maintenance debt. Underserved communities lack access to automation education and devices, widening the digital divide.
2) Solution
RuneFlow delivers a marketplace of 8,100+ production‑ready n8n templates plus a no‑code platform to deploy workflows in hours. For B2B, we offer a white‑label automation platform with branding, billing, analytics, and API access. Education and device programs expand access and seed long‑term adoption.
3) Product
- Templates span CRM, marketing, analytics/ETL, AI integrations, social, e‑commerce ops, customer support, DevOps.
- Stack: Node.js/Express, PostgreSQL/SQLite, REST APIs, JWT auth, rate limiting, AWS S3 CDN, Stripe, SendGrid.
- Roadmap: Q4’25 launch; H1’26 15K templates + mobile apps; H2’26 partnerships, international expansion, AI training pilot.
4) Market
- TAM: ~$45B no‑code/low‑code automation (global)
- SAM: ~$2.5B US SMB automation
- SOM (3–5 years): ~$50M via SMB SaaS, white‑label B2B, enterprise services
5) Business Model
- SaaS: $29–$299/mo tiers (access, editor, hosting, integrations)
- Marketplace: 30% commission on premium templates
- White‑label: $2K+/mo per partner
- Enterprise services: custom builds, integration, training
- Impact: 5% of profits reinvested into education & device access
6) Go‑to‑Market
- Content‑led growth: YouTube tutorials, documentation, open examples
- Daily template drops & social distribution
- B2B outbound for white‑label and strategic integrations
- Community workshops, certifications, 1,000+ free nonprofit templates
7) Operations
- Team: 1 FTE, 1 PTE at Pre‑Seed; expand engineering, content, partnerships post‑raise
- Infrastructure: cloud‑first, efficient, 99.9% uptime readiness
- KPIs: activations, TTA, MRR, ARPU, CAC, churn, partner count, marketplace attach rate
8) Competitive Advantages
- Largest launch library of production‑ready n8n templates (8,100+)
- Speed to value (hours vs. weeks), white‑label option, robust APIs
- Mission‑aligned brand with education & device programs
9) Risks & Mitigations
- Adoption friction → Education funnel, concierge onboarding, outcome‑oriented templates
- Platform dependency → Open export, multi‑provider connectors, clear SLAs
- Competition → Template scale, white‑label differentiation, impact brand
10) Funding & Milestones
Ask: $250,000 Pre‑Seed (SAFE, $4M post cap, 20% discount)
Use of Funds: 40% Product, 30% Marketing, 20% Ops, 10% Legal/Admin
12‑Month Milestones: Launch Q4’25; 10K+ templates; 1K users; 3 partnerships; MRR ≥ $50K
Exit Framework: ARR × revenue multiple (8–12x base; higher for strategic acquirer)
Contact: [email protected] • runeflow.xyz • Legal Entity: Webhalla (DBA RuneFlow)